KISSmetrics has collected this handy infographic on how colors affect our buying decisions, including which colors attract impulse buyers or budget shoppers. All of this quantified data, however pretty, is just another window into the terrifyingly sophisticated psychology behind consumer marketing.
![Men vs Women: Approaching a Purchase Decision [Infographic]](http://www.onlyinfographic.com/wp-content/uploads/2010/08/men-vs-women-infographic-960x460.jpg)