KISSmetrics has collected this handy infographic on how colors affect our buying decisions, including which colors attract impulse buyers or budget shoppers. All of this quantified data, however pretty, is just another window into the terrifyingly sophisticated psychology behind consumer marketing.
Women: Have you ever analyzed what made you decide to buy that pair of over-priced pumps? Men: What led to the decision to buy that must-have gadget promising hours of technophilic bliss? Here’s a fun graphic representation of how the thought patterns of men differ from those of women before deciding to make a purchase: