What is an infographic?

Infographics have become very popular over the years as a way to visually show information, knowledge or data. In this day in age when we want to show trends or analyze large data sets, we need to do it in a way that is easy for other people to understand and share across the web. When you are looking at an infographic, you should easily be able to uncover the trend or extract the data points with ease.

The growing popularity has come from many people using infographics in editorial content or blogs. When thought leaders want to show a trend or analyze data to write a compelling story, they use infographics to not only show their readers a easily digestible story but to make it very easy for their readers to share this “story” around the web. Using an infographic also allows readers a fun and quick way to learn about a topic without having to do a ton of heavy reading to get the same information.

Sharing is usually the main goal for those creating the infographic. A lot of time is put into the design and layout so that any reader can easily digest the information provided in the graphic and capture the story behind it. If that story is compelling enough, readers will want to share this graphics with their friends and followers on social media platforms such as Facebook, Twitter, Pinterest to name a few. Now the author or company that created the graphic will get some exposure due to the viral nature of sharing across the web and social media channels. This will help you or your brand become a thought leader in your industry and as these infographics are shared and spread across the web, you can continue to gain traffic from this creation for months or years to come.

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