How much do Super Bowl commercials affect product sales? With auto manufacturers spending 3.5 million a pop for the airspace alone, and potentially another few million on celebrities, one would expect they are hoping for a significant return on their investment.
Ad Wars: Do Ads Benefit TV or the Internet More?
Advertising: the enduring medium that has long since fueled our television habits. It’s hard to imagine a world without it. The Internet as we know it would be unsustainable, television would look… well, a lot like the Internet did before advertisements seeped into online video: lower-budget, more experimental. But at this point in the game, […]