Marketing experts are constantly on the search for engaging, attention-grabbing tweets. However, stuffing a full marketing message into 140 characters or less can be a huge challenge-especially when you have a lot to say! www.pardot.com has created an infographic entitled “Best Practices for Shorter Tweets” giving you tips to making the most out of those […]
With Facebook on the decline, who’s next?
Wimbledon
The IBM Social Sentiment Index, trialled this year at Wimbledon, uses analytics and language processing technologies to analyse large volumes of public social media data in order to assess public opinions. Social sentiment analysis enables organisations from all industries to gain new and unexpected insights that can help them better understand and respond to consumer […]