Twitter

Best Practices for Shorter Tweets

Best Practices for Shorter Tweets

Marketing experts are constantly on the search for engaging, attention-grabbing tweets. However, stuffing a full marketing message into 140 characters or less can be a huge challenge-especially when you have a lot to say! www.pardot.com has created an infographic entitled “Best Practices for Shorter Tweets” giving you tips to making the most out of those […]

With Facebook on the decline, who’s next?

With Facebook on the decline, who’s next?

Many companies have come before Facebook and many will come after. The best way to guess the future is to look at the past. Erik Qualman has stated “For Facebook, it’s not a question of if they’re going to go away; it’s when they’re going to go away.” Trust is a huge factor and many […]

Wimbledon

Wimbledon

The IBM Social Sentiment Index, trialled this year at Wimbledon, uses analytics and language processing technologies to analyse large volumes of public social media data in order to assess public opinions. Social sentiment analysis enables organisations from all industries to gain new and unexpected insights that can help them better understand and respond to consumer […]

Is Twitter a Waste of Time?

Is Twitter a Waste of Time?

For anyone starting a revolution, or a business, Twitter can be a success. For the rest of the world, it can be a waste of time that doesn’t get the message out to people they want to reach. And for some, it’s no more a bunch of nonsense limited to 140 characters—as this infographic shows. […]